Black Friday is the biggest sales event of the year for every major retailer. It's also generally the best time to buy just about anything at a discount if you're trying to save money. With the majority of these sales taking place online these days, finding deals is easier than ever. But finding good deals has become increasingly difficult without a little help.
If you're hoping to plan ahead for Black Friday this year, the IGN Finds team has you covered with everything you need to know to make smart shopping decisions in 2026. You can find all of our most recent deals coverage on our Black Friday hub or scroll down for more info about what to expect this month.
Black Friday always takes place on the day after Thanksgiving, which is November 27 this year. Of course, Black Friday sales don't really start on that Friday anymore. There are already early discounts happening across major retailers right now, but for a quick look at when the official Black Friday sales begin we've got an up-to-date list below:
Best Buy, Target, Walmart, and Costco have all already announced early Black Friday sales with different start times. Target will be the first to drop a true early Black Friday sale from November 5-7, followed by Best Buy with a November 6 start date.
Just because every major retailer will have a Black Friday sale doesn't mean everything will be on sale this year. That being said, there are a few key categories you can absolutely expect to see good deals on in 2026.
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