CONNECT WITH US
Gaming

Gaming

Anorak raises $5m in pre-seed funding from Backed VC, Play Ventures, Supercell and MTG

PocketGamer.biz logo

Published on

Add as a preferred source on Google
Anorak raises $5m in pre-seed funding from Backed VC, Play Ventures, Supercell and MTG

Interactive entertainment company Anorak has raised $5 million in pre-seed funding to develop games and experiences built around people's interests and hobbies.

Founded by former Hutch CEO Shaun Rutland, Anorak will use the capital to support its 20-person team across London and Chengdu. It is also developing its first playable formats. 

The company has not shared specific details of the products but plans to bring the playable formats to market and prepares to open its creator platform in early 2027.

The round was co-led by Backed VC and Play Ventures, with participation from Supercell, MTG and angel investors including Zynga co-founder Justin Waldron.

The idea came from Rutland's experience at Hutch, the London-based mobile game studio he co-founded in 2011 and led as CEO until 2025, before becoming executive chair.

“At Hutch, we learned just how passionate people can be about the things they love," said Rutland. “Car enthusiasts weren’t just playing our games; they were obsessing over every detail, sharing their knowledge and building communities around a common interest. 

“We started asking ourselves: what if you could create that kind of experience for any interest, no matter how niche? That’s the opportunity we’re pursuing at Anorak."

He added: “The funding gives us the resources to grow our already 20-strong team across London and Chengdu, bring our first playable formats to market and build towards opening up our creator platform in early 2027.

“There’s a lot to do, there will be lots of challenges (foreseen and not so!) but that’s exactly what makes this exciting."


Source link
Related Topics:Gaming

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.