Amid the ongoing changes and restructuring at Xbox, the PC app is getting optimized. The tool is now going to be considerably faster, making it a greater competitor to the likes of Steam and the Epic Games Store.
Xbox CEO Asha Sharma revealed the updates on Twitter herself. "We're making Xbox on Windows faster and more responsive," she writes. "Starting today, we're rolling out updates that make our app up to 60% faster."
Accompanying her post is a short video demonstrating what's been improved. The start-up time has now been reduced to just over five seconds, where it used to take over 15. That's an impressive bit of optimization, making the interface feel immediately sleeker.
We’re making XBOX on Windows faster and more responsive. Starting today, we’re rolling out updates that make our app up to 60% faster. A meaningful improvement, with plenty more to do. https://t.co/h5kzHSpR8HNovember 5, 2026
Sharma calls it "a meaningful improvement," to which I'd agree, and she adds there's "plenty more to do" as well. Seems like the PC experience is becoming a greater priority in whatever form the Xbox company is taking going forward.
This new and improved startup time holds up well against Valve and Epic's offerings. 47 seconds. Both Steam and Epic made recent efforts to boost their respective launcher speeds, so it feels like – intentionally or not – there's a three-way competition happening here.
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