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Traya nears Rs 600 Cr revenue in FY26, posts Rs 30 Cr loss

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Traya nears Rs 600 Cr revenue in FY26, posts Rs 30 Cr loss

What began as an attempt to address hair loss and the insecurities surrounding it among India’s youth has turned Traya into a nearly Rs 600 crore business. Yet, despite strong revenue growth in FY26, the seven-year-old haircare startup continued to report losses.

Traya's revenue from operations surged 72.6% year-on-year to Rs 585 crore in FY26 from Rs 339 crore in FY25, according to its consolidated annual financial statements reviewed by Entrackr.

Founded in 2019, Traya focuses on addressing hair loss by identifying its root causes and provides personalised hair treatment plans supported by consultations with hair coaches and licensed physicians.

The sale of customised hair care kits was Traya's sole source of operating revenue. The company also earned Rs 8 crore through gains from the sale of investments, pushing its total income to Rs 593 crore in the fiscal year ending March 2026 from Rs 343 crore in FY25.

On the cost side, advertising remained the largest expense, accounting for around 44% of the firm's total expenditure. Advertising costs nearly doubled to Rs 275 crore in FY26. Meanwhile, the cost of materials procured increased 68.7% to Rs 140 crore during the last fiscal year.

Traya spent Rs 81 crore on employee benefits in FY26. Its legal, transportation, technology and other overheads also catalyzed its total expenditure up 70.2% to Rs 623 crore in FY26 from Rs 366 crore in FY25.

6% growth in operating revenue, the increase in expenses continued to weigh on the company's bottom line. 5 crore in FY25.


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