CONNECT WITH US
Funding Tracker

Funding Tracker

The Pant Project raises Rs 109 Cr in Series B led by Mirae Asset

Entrackr logo

Published on

Add as a preferred source on Google
The Pant Project raises Rs 109 Cr in Series B led by Mirae Asset

Premium menswear brand The Pant Project has raised Rs 109 crore in a Series B funding round led by Mirae Asset Venture Investments (India), with participation from existing investor Sorin Investments and new investors Hyperscale Ventures, B&K Securities, MGA Ventures and B2V Ventures, as per the company’s press release.

The company plans to use the fresh capital to expand its offline retail network, enter new product categories and strengthen its omnichannel presence.

Founded by brothers Dhruv and Udit Toshniwal, The Pant Project started as a digital-first brand focused on bottomwear for Indian men. Its product portfolio includes Malai Pants and Inklock No Fade Black Jeans.

The company currently operates 25 exclusive brand stores across India and plans to increase the count to over 150 in the next two to three years. It also plans to expand into adjacent menswear categories, including jeans, athleisure and casualwear.

Commenting on the fundraise, Dhruv Toshniwal, founder and CEO of The Pant Project, said the company is now looking to expand its offline presence after building its business as a digital-first brand. He said its stores allow customers to experience the fabric and fit of its products in person, helping the company build stronger relationships with customers.

The latest fundraising follows its $4.25 million Series A round in 2024, led by Sorin Investments. The company had bootstrapped its business before raising institutional capital.

Alongside the equity round, The Pant Project has also secured venture debt financing from Alteria Capital, although the amount was not disclosed.



Source link
Related Topics:Funding Tracker

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.