dubdub, a swipe-based trivia and puzzle app launched in March, has raised $1.3 million in an equity seed round led by 3one4 Capital, Antler and Stellaris Venture Partners.

It said it will use the funding to hire across product and engineering, add new interactive formats and make its feed more personalised.

The app has crossed 20,000 downloads in the roughly seven months since launch. dubdub said its early retention is above the top percentile of casual games.

dubdub replaces a passive content feed with questions and mini games. Each swipe asks the user to answer, guess, solve, recognise, predict or compete, across more than 20 categories including cricket, Bollywood, pop culture, general knowledge, mythology and logical reasoning.

The startup said it uses AI and each user's interactions to tailor challenges to their interests. Users can challenge friends and compare scores. It lists features such as head-to-head duels, private multiplayer “Squad Rooms”, daily streaks and a leaderboard called The Arena. It said the app is free, with no advertisements, hidden subscriptions or paywalled categories. 

“We started dubdub with a simple belief: people don't just want to consume content, they want to test themselves, discover what they are good at and have fun along the way,” said Kaustubh Priye, CEO and co-founder of dubdub.

“ Having built and sold a company before, we know retention is the clearest signal that a product is working, and our early numbers tell us users are finding real value in dubdub, ” he added.

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