The product addresses a gap that Xsolla has identified in the gaming payments value chain. Payment providers process substantial transaction volumes across video games but have historically had little visibility into how their methods perform by title or developer, and no standardised route to translate that data into marketing partnerships. The new tool is designed to close both gaps inside a single dashboard.

The four-step process runs entirely within the provider’s existing Xsolla Business Account. Providers first review analytics showing which games generate the strongest uptake for their payment method. They then configure a campaign, selecting parameters such as a cashback percentage linked to a specific title. The request is sent to the relevant developer, who must accept before anything goes live. Once both parties have agreed, Xsolla handles the technical setup and the promotion appears at checkout inside Xsolla Pay Station and on a dedicated landing page.

Chris Hewish, president of Xsolla, framed the commercial logic clearly: “Payment providers have long competed mostly on rate. Co-Marketing Campaigns give them a way to win on more than that, with promotions built around the video games their customers already play. It turns a payment relationship into a marketing one, and it runs from the account they already have.”

Xsolla also noted it is developing additional initiatives for banks and financial institutions, including loyalty point integrations, branded in-game stores and cardholder promotions tied to gaming audiences. No timeline or named partners were provided for these broader banking initiatives.

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