Food startup Wonder has reportedly set its sights on going public amid wider expansion plans.

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As CNBC reported Sunday (Oct. 25), the company is also eyeing an “aggressive” expansion in Texas and a subscription program that allows diners to operate their own “restaurants.”

Launched in 2018, Wonder lets diners place takeout or delivery orders from its food hall-style locations via its third-party platforms, including Grubhub, which Wonder acquired from JustEatTakeaway in 2024.

As founder Marc Lore told CNBC, “Wonder is a vertically integrated food technology platform to make great food more accessible.”

According to the report, Wonder aims to achieve its goal by opening locations around the country in urban, suburban and rural settings, while also planning to keep prices lower than the cost of having groceries delivered.

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The company’s ownership of Grubhub means Wonder customers who order via the app don’t have to pay delivery fees, while its menu prices aren’t increased to cover the cost of commission fees to the delivery platform, the report said.

Beyond that Wonder is automating some of its kitchen functions, with the goal of having fully autonomous food preparation and delivery by 2040, Lore said.

Lore described Wonder’s create-your-own-restaurant vision earlier this year at The Wall Street Journal’s Future of Everything event, describing the company establishing locations equipped with a “programmable cooking platform” that now cooks meals from 25 restaurants.

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