Wells Fargo says customers can now personalize debit cards within its mobile banking app.
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The Mobile Card Design Studio lets customers upload personal photos from their phone to create personalized cards, the bank said in a Tuesday (Oct. 6) news release.
“For many customers, a debit card is more than a payment tool; it’s something they use every day and carry everywhere,” said John Durrant, Wells Fargo’s head of consumer banking.
“A personalized debit card can make everyday banking feel more meaningful. Card Design Studio helps bring that personalization into everyday banking directly through the Wells Fargo Mobile app.”
In addition to using photos, customers can also choose from a curated design gallery, all from their mobile devices, the release added.
Aside from being an ever-present payment tool, debit cards are becoming a “daily financial control panel for many Generation Z consumers,” as PYMNTS wrote earlier this year.
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The PYMNTS Intelligence/FIS Global Payments collaboration “The Incremental Imperative: Why Debit Innovation Is the New Standard for Cardholder Loyalty” found that debit is relevant among younger consumers who employ it to manage essential and discretionary spending.
“However, these consumers are also bringing different expectations to the relationship,” the report said. “Gen Z wants direct access to its money along with speed, visibility and control throughout the payment experience.
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