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Wedbush Goes Old School with Analog Economy ETF

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Wedbush Goes Old School with Analog Economy ETF

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Vinyl sales are up, the kids are using flip phones, brands are leaning into IRL marketing — all things analog are making a comeback.

The ETF world is no exception: Wedbush recently filed a preliminary prospectus for an Analog Economy ETF, which will track an index of about 50 companies "whose business models depend on human labor, physical assets and tangible output." With ever more money piling into the AI trade (and increasingly loud warnings that it could kill us all), this fund attempts to remind investors that the real world still exists, and there's still money to be made from it. But the question is whether the fund's holdings will be enough to differentiate it.

"It's a mix of the industrials and materials sectors, and there are plenty of ETFs out there that can give you exposure to those sectors," said Loren Fox, research director at Fuse Research Network. "If you really want one ETF that combines industrials and materials in one ticker, then that's a little more distinctive … For some investors and financial advisors, one of the questions will be: 'Do I really want all of these sectors in one ETF?' Because they're not necessarily driven by all the same trends."

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