Viaffinity, a provider of embedded insurance programs and technology that enables SaaS platforms to offer insurance as a seamless part of the customer experience, today announced Via, its new purpose-built embedded insurance distribution platform.

When you hear ‘embedded insurance,’ you expect there to be a significant development lift. That wasn’t our experience. We had Via implemented in about three hours.”

Via builds on Viaffinity’s experience pioneering embedded insurance for some of the industry’s largest software platforms, bringing a new level of sophistication, visibility and implementation simplicity to embedded insurance distribution. Built exclusively for Viaffinity’s SaaS partners, Via brings together the customer experience, distribution intelligence and operating infrastructure SaaS platforms need to build, manage and grow an insurance offering.

For end customers, Via introduces a conversational AI insurance assistant within the software they already use to run their businesses. Using customer and operational context available within the partner’s platform, the assistant helps customers understand their insurance needs, ask questions, explore relevant coverage and navigate the path to purchase.

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Behind that customer experience is a sophisticated distribution platform that gives Viaffinity partners visibility across their insurance business. Via provides insight into book performance and pipeline health, identifies customer readiness and intent, surfaces multi-line opportunities, and tracks customers, quotes and policies through the insurance lifecycle.

“The software platforms we work with already know a great deal about their customers: what work they do, how their business is changing, what their contracts require.

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