TransUnion (NYSE: TRU) announced today that it is making it easier for millions of Americans to find personalized credit offers that meet their needs. The company’s new innovation delivers smarter matching by combining Bankrate’s lender marketplace with TransUnion’s credit data and Monevo offers technology.
Building on more than a decade of collaboration with Bankrate, the capability gives consumers a more personalized experience and helps lenders and publishers reach consumers with more relevant offers. Consumers can access the offering today in TransUnion Credit Essentials, a free credit app and web experience that helps consumers take control of their financial health.
“Consumers have many credit choices and not enough clarity,” said Steve Chaouki, President, U.S. Markets, TransUnion. “By combining TransUnion’s data with our Monevo offers platform and Bankrate’s lender partnerships, we’ve built a capability that makes offers more precise. Credit Essentials is our first proof point, and we’ll bring this to many more experiences where consumers and lenders meet.”
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Bankrate’s broad network of lender relationships and its marketplace and auction technology put lenders in real-time competition for consumers, so matches cover more products, more providers and more competitive offers. Monevo draws on multiple sources, including credit data, alternative data and consumer intent signals. Its decisioning engine then matches each consumer with highly personalized credit offers from a broad panel of lenders. Consumers see offers that can fit their needs, so they can choose with clarity and confidence.
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