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TikTok Turns to Shoplazza to Power Agentic Commerce Offering

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TikTok Turns to Shoplazza to Power Agentic Commerce Offering

Commerce operating system Shoplazza says it is teaming with TikTok to “support new agentic commerce shopping experiences.”

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The collaboration is designed to shorten the journey between product discovery and purchase and help merchants capitalize on the demand generated by their content and advertising, the companies said in a Monday (Oct. 19) news release.

“As platforms automate more decisions, performance increasingly depends on how well data, creative and checkout work together,” Chao Xu, director at Shoplazza, said in the release. “TikTok’s new shopping experiences make it easier to buy while interest is fresh, helping merchants turn that interest into revenue and use each transaction to inform smarter marketing decisions.”

The announcement follows TikTok’s recent introduction of its Buy Direct and Shopping Assistant, which features Shoplazza as a commerce and payment partner.

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As the name implies, Buy Direct allows consumers to make purchases directly from brands within TikTok, without being redirected to an outside storefront. It uses the Universal Commerce Protocol (UCP) to link to merchant systems, while brands remain the merchant of record.

Shopping Assistant addresses product queries with merchant-supplied information on product pages within TikTok’s in-app browser. Customers can find the details they need before moving to check out on the merchant’s website within the same browser.

“For merchants, a shorter purchase journey can help protect the value of their customer acquisition spending,” per the news release.


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