Polymarket is reshaping its workforce as it faces pressure to strengthen management and keep pace with rivals.

Polymarket said the reorganisation had involved “a lot of new hires, changes in personnel and letting some people go.” It did not disclose the number of departures. However, contractors accounted for more than half of those affected, a person familiar with the matter told Reuters.

Polymarket started restructuring its marketing function back in August, with hiring Travis VanderZanden, former Bird founder, as chief growth officer. He effectively replaced chief marketing officer Matthew Modabber, who had built a team of more than 50 people and was fired in October.

Polymarket also changed the marketing team's organisational structure, rewrote its rules for promotional partners, and hired AlixPartners to monitor its content after the scandal over staged creator videos, triggered by a Wall Street Journal investigation.

The latest cuts reduced Polymarket’s use of marketing contractors in particular, according to knowledgeable sources, cited by Front Office Sports.

However, Polymarket continues hiring in the function. Since mid-October, the company’s careers page has added senior roles including head of user acquisition and head of product marketing.

At the same time, the company is strengthening its compliance and anti-fraud departments. A New York-based Head of Fraud position with a base salary of $500,000–$600,000, plus equity and benefits, is among the recent job openings posted on Polymarket's career website.

The successful candidate would build a team to prevent and investigate abuse across the customer journey, from account opening to withdrawals.

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