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PLACE acquires Ardley, advancing its vision to build the ultimate mortgage operating system

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PLACE acquires Ardley, advancing its vision to build the ultimate mortgage operating system

PLACE, a real estate and financial services technology unicorn, announced an agreement to acquire Ardley, an AI-powered automated recapture and retention software for mortgage companies and banks that sends pre-structured loan offers to their customers.

The acquisition marks another significant step in PLACE’s strategy to build a connected operating system for the mortgage industry.

The mortgage industry has historically operated through a multitude of fragmented systems across borrower acquisition, origination, fulfillment, servicing, portfolio intelligence, retention and transaction services. With the acquisition of Ardley, PLACE is bringing those capabilities together by combining technology, data, AI, and services in one connected platform to help lenders and financial institutions operate more efficiently and build deeper, longer-lasting relationships with consumers.

Ardley joins recent complementary acquisitions Maxwell, Remine, Envoy Mortgage, and the multiple divisions acquired from Radian Group, to power an integrated platform designed to help lenders identify opportunities, engage borrowers, originate and fulfill loans, and retain customers across the homeownership lifecycle.

“We believe the future is a connected operating system where data, intelligence, technology and services work together across the entire mortgage lifecycle,” said Ben Kinney, Co-Founder and CEO of PLACE.

Read More on Fintech : Global FinTech Interview: AI and the future of fintech with Hugh Cumming, CTO, Vena

Ardley’s mortgage technology platform helps servicers and lenders turn their existing loan portfolios into new originations. Mortgage companies and banks spend hundreds of millions annually to acquire customers, only to lose those customers a few years later on a refinance or additional purchase loan.


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