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Pinterest Intros New Guides to Provide How-To Beauty Guidance

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Pinterest Intros New Guides to Provide How-To Beauty Guidance

Pinterest says it wants to help its beauty-focused online users employ that knowledge offline.

The social media platform on Tuesday (Oct. 6) launched “Beauty Guides,” described as an artificial intelligence (AI)-powered experience that “turns hair and nail Pins into personalized, actionable guides” to help users recreate the looks they find on Pinterest.

“Beauty Guides use Pinterest’s visual understanding technology to analyze a look in a Pin, identifying details such as hairstyle, color, nail shape and finish,” the release said. “That visual understanding is combined with a large language model to turn what you see on Pinterest into a useful guide for real life, including what to ask for at the salon, what to expect during an appointment, similar looks to explore, relevant products and set by step instructions.”

The experience targets what Pinterest calls a familiar challenge in beauty discovery: people often know what they want when they see it, even if they don’t have the words to describe it. Beauty Guides help close that gap by understanding an image and turning visual inspiration into something users can act on.

“People come to Pinterest with a point of view, even if they don’t know the words to describe it,” said Matt Madrigal , Chief Product and Technology Officer at Pinterest.



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