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OpenAI Gives Businesses New Tools to Reach ChatGPT Users

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OpenAI Gives Businesses New Tools to Reach ChatGPT Users

OpenAI is launching a new suite of tools that lets companies manage their presence on the platform, track customer engagement and deploy artificial intelligence (AI) agents to interact with prospective customers.

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The announcement, made Tuesday (Nov. 10), introduces Businesses in ChatGPT, a beta offering that includes a Business Hub for managing company profiles and a new Business Agent capability for eligible U.S. businesses.

Through Business Hub, companies can claim and verify their profiles, update business information and provide product feeds containing pricing and availability. Shopify merchants can connect their stores through Business Hub or the Shopify administration platform. Eligible Shopify products are already integrated into ChatGPT through Shopify Catalog.

The platform will also give businesses aggregated engagement data, including the number of times they are mentioned in ChatGPT responses, website clicks and common topics associated with conversations in which their websites appear.

OpenAI said the insights are designed to protect user privacy. Businesses will not have access to individual user conversations or chats with Business Agents, and engagement data will only be provided when activity reaches specified thresholds.

The Business Agent feature gives eligible companies another way to engage potential customers. After claiming their profiles, businesses can build, test and launch agents that answer questions about their products and services. Users encountering a participating business in a ChatGPT response can visit its profile and initiate a separate conversation with its agent to explore offerings and compare products.


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