Cryptocurrency could be finding its way to the checkout this holiday season, but simply giving shoppers another way to pay doesn’t guarantee they will use it. New research from NMI®, a global leader in embedded payments infrastructure, finds that 34% of U.S. consumers surveyed say they are likely to use cryptocurrency for holiday shopping this season if it is offered at checkout. Looking beyond the holidays, 33% say they are likely to use crypto at a retailer they already know and shop with within the next 12 months. For the research, cryptocurrency included digital assets such as Bitcoin, Ethereum and stablecoins, which can be held in a digital wallet and, in some cases, used to pay for goods and services.

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Interest in spending crypto comes with conditions, however. More than half (52%) say they would be more willing to pay with crypto if there were clear protections when something goes wrong, while 62% want to know the exact U.S. dollar cost, including fees, before they pay.

Tiffany Johnson, Chief Product Officer at NMI, said: “Consumers are telling us crypto has a place at the holiday checkout, but their interest is conditional. They aren’t asking retailers to reinvent how they pay. They want crypto to offer the things they already expect from payments: clear pricing, simple refunds and confidence that if something goes wrong, it can be made right.

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