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Natura Wants People Controlling AI Agents From Their Fingers

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Natura Wants People Controlling AI Agents From Their Fingers

Artificial intelligence and hardware startup Natura has reportedly debuted a smart ring designed to let users interact with AI agents.

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The company’s new Interface ring, the subject of a Thursday (Oct. 8) TechCrunch report, sells for $99 and allows users to have AI agents complete tasks while also tracking their health.

Founder Carlo Edoardo Ferraris told TechCrunch that after years of developing consumer hardware, he grew convinced that AI needed a new type of interface that lets users ask for what they want the way they’d ask another person.

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“Over time, we evolved to an understanding where you really want to have access to your agents 24/7,” Ferraris said. “You don’t want to have even one hour of your day where you cannot access them. And the form factor of the ring is perfect for this because it’s basically an extension of you. You can go shower with it; you can sleep with it. You never take it off.”

According to the report, Natura argues that the Interface’s use cases are limitless. For example, someone going for a run could ask it to track their workout. Upon waking up, the user could ask the ring for their daily schedule. Someone realizing they are out of shampoo while taking a shower could tell the ring to order more.


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