Luva launched as the first insurance comparison platform designed from day one around a conversational AI experience, delivering real-time quotes to consumers. The platform brings a new, conversational approach to insurance shopping, helping users navigate coverage, understand their options, and compare quotes simply and intuitively. With Luva, consumers can move from questions to coverage in a single conversation, bringing greater clarity and confidence to the insurance buying experience.

At the center of that experience is Lu, an AI-powered insurance guide. Shoppers describe their situation in their own words, and Lu asks only the questions it needs to provide a quote, explains why the information matters, and demonstrates how different coverage choices affect price. Instead of simply presenting a number, Luva gives shoppers the context they need to understand their options and make an informed decision.

“We didn’t want to build another quoting tool with a chatbot layered on top,” said Ben Touimi, VP of Product Management for Luva. “People already talk through complicated things with AI every day, so we wanted to rethink what insurance shopping could look like when the interface is designed around how people actually communicate. That means building an experience that can understand context, adapt to the conversation, and make the complexity of insurance feel more manageable.”

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Luva displays live rates from many trusted carriers, allowing shoppers to compare options based on coverage and value. Consumers can adjust their coverage and see pricing updates instantly, then purchase online or connect with a licensed agent.

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