Beauty and wellness booking platform Fresha has launched a partnership with flexible payments company Klarna.
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The collaboration, announced Monday (Nov. 2), gives beauty and wellness businesses the ability to offer buy now, pay later (BNPL) plans to customers. It’s happening at a time when beauty and wellness clients are investing more in “longer-term selfcare journeys,” Fresh Founder and CEO William Zeqiri said in a news release.
“Klarna helps remove barriers to booking by giving consumers more flexibility in how they pay, while helping businesses improve conversion, strengthen client retention, and build lasting customer relationships,” Zeqiri said. “Bringing Klarna directly into Fresha allows our partners to offer that flexibility through a seamless experience that remains fully connected to their bookings, payments, and client management.”
The BNPL option is available through Fresha’s new “Payment Methods” experience, letting businesses offer clients the option to pay in full or spread the cost of purchases over time.
The release noted that the addition of Klarna follows rising demand from Fresha’s partners searching for more flexible payment options to cover higher-value services as treatment plans become more “results-driven” and personalized.
“Klarna has consistently been one of the most requested payment capabilities from Fresha partners,” said Dane Carmody, Fresha’s head of product.
“Businesses offering services such as aesthetics, laser treatments, advanced skincare, wellness programmes, and premium hair services have been asking for more ways to support clients investing in higher-value experiences.”
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