The platform reports AED 3 billion in annualised salaries flowing through its accounts from more than 24,000 employers, and says it is targeting the issuance of approximately one million Universal Accounts over the next 12 months in alignment with the Central Bank of the UAE’s (CBUAE) push for the Universal Account framework.

The first partnership extends Huru’s existing relationship with Paymentology, a card-processing infrastructure provider active across emerging markets. The immediate commercial output is the planned launch of Huru’s card on Jaywan, the UAE’s domestic card scheme, scheduled for Q4 2026. Nauman Hassan, regional director MENA at Paymentology, described Jaywan as “an important step forward for the UAE’s payments ecosystem, creating greater choice for customers while strengthening the country’s domestic payments infrastructure.”

The second agreement brings in Bitpanda Enterprise, the business-to-business arm of the Vienna-headquartered digital-asset platform. Under the arrangement, Huru account holders will be able to buy, sell and hold digital assets from within the Huru app. The editor’s note attached to the release is worth emphasising: the crypto brokerage services are provided by Bitpanda Broker MENA FZCO, a Virtual Asset Service Provider licensed by Dubai’s Virtual Assets Regulatory Authority (VARA), and sit outside Huru’s own CBUAE licence perimeter. That structural separation matters for compliance purposes and limits the regulatory risk that sits directly on Huru’s balance sheet.

The Jaywan launch is commercially significant beyond its product value. Domestic card schemes have been a policy priority across Gulf Cooperation Council states as governments seek to reduce dependence on Visa and Mastercard rails and retain more of the interchange economics onshore.

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