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HubSpot Founder Returns as CEO

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HubSpot Founder Returns as CEO

Sales and marketing software company HubSpot has announced a “refounding” as it wrestles with an artificial intelligence (AI)-centric world.

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The company announced Thursday (Nov. 12) that it is replacing its chief executive officer and chief financial officer with Co-Founder/ex-CEO Brian Halligan returning to take the top job. He replaces Yamini Rangan, who is stepping down.

“I am grateful for everything Yamini has done for HubSpot. She brought a deep commitment to our customers, took the company to a new scale, and built a strong leadership team,” Halligan said in a news release. “Chapter one was creating the inbound marketing category and building a killer app that thousands enjoyed. Chapter two was building an easy and powerful CRM [customer relationship management] platform that hundreds of thousands use every day. Chapter three is building the customer relationship harness that will enable millions to grow better. This is a refounding, and I can’t wait to start!”

In addition to the CEO transition, HubSpot also announced what it called the “long planned retirement” of Kate Bueker, its finance chief, effective Feb. 11 of next year. She will be replaced by Karen Burgess, currently CFO of Adobe’s Creativity & Productivity business unit.

A report on the transition by Bloomberg News noted that the move comes during a year in which HubSpot’s stock has lost half its value amid cooling growth and the fears about AI-related disruptions that have rocked a number of software companies of late.


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