Goflow, the multichannel operating system for large-volume ecommerce sellers, today announced a strategic investment from entrepreneur, investor, and Goflow Chief Growth Officer Yoni Mazor.

This investment reflects our shared belief in Goflow’s potential to become the operating system behind the world’s leading multichannel ecommerce businesses.”

The investment will accelerate Goflow’s product roadmap, including new automation and AI capabilities, while supporting the company’s continued expansion among multichannel sellers worldwide. Financial terms were not disclosed.

Goflow has supported more than $13 billion in merchandise sales, 629 million transactions, and 280 million packages shipped, while connecting ecommerce businesses to more than 2,100 marketplaces, shopping carts, shipping carriers, accounting platforms, and other ecommerce services.

“Goflow was built around a simple idea: as ecommerce businesses grow across channels, their operations shouldn’t become exponentially more complicated,” said Max Hauer, CEO of Goflow. “We’ve spent years building the infrastructure that allows serious operators to run those channels as one connected operation. Yoni understands this problem from firsthand experience, and his decision to invest reflects the opportunity we both see ahead. We’re going to use this next chapter to move faster, build more, and continue raising the standard for what sellers should expect from their operating platform.”

Mazor brings 15 years of experience in ecommerce and software innovation, including firsthand experience operating a high-volume multichannel ecommerce business. He currently serves as Goflow’s Chief Growth Officer.

“As a former high-volume multichannel seller, I know what happens operationally when a business begins scaling across marketplaces and direct-to-consumer channels,” said Mazor.

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