Psympl, a financial services artificial intelligence (AI) company, and Experian, a global data and technology company, shared results from their work with FreeStar Financial Credit Union. In a high-yield savings acquisition campaign, FreeStar Financial used Experian Marketing Attributes to identify and qualify an audience of 10,000 consumer prospects, then applied Psympl’s psychographic Motivation Mindsets to tailor communications to each consumer’s motivations. Within 30 days, the campaign generated $1.2 million in new deposits.
Read More on Fintech : Global FinTech Interview: AI and the future of fintech with Hugh Cumming, CTO, Vena
“Financial institutions hold detailed customer records, yet that data alone doesn’t tell them why one member acts and another doesn’t,” said Brent Walker, chief strategy officer and co-founder of Psympl.
Experian Marketing Attributes provides demographic and behavioral context, such as whether a consumer is an active investor or their debt-to-income ratio, that helps financial institutions understand who consumers are and what they do. Psychographic AI
powers Psympl’s Motivation Activation, which adds motivation-based context about how audiences respond to different messages. Financial institutions can use the two offerings for audience selection, campaign messaging, digital engagement, and member communications.
“Financial institutions hold detailed customer records, yet that data alone doesn’t tell them why one member acts and another doesn’t,” said Brent Walker, chief strategy officer and co-founder of Psympl. “Pairing Experian’s consumer intelligence with Psympl’s psychographic Motivation Mindsets gives teams both halves: whom to reach and what will move them.”
Working with MarketMatch, a Psympl agency partner, FreeStar Financial used Experian Marketing Attributes to identify the audience on criteria including proximity to a FreeStar Financial branch, age range, and a minimum level of investable assets.
Source link
