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Fiserv’s Clover Adds AI Tools to Help Small Businesses Reach eCommerce Shoppers

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Fiserv’s Clover Adds AI Tools to Help Small Businesses Reach eCommerce Shoppers

Fiserv is bringing artificial intelligence (AI)-powered eCommerce capabilities to Clover, giving small businesses a faster way to establish an online presence and compete for customers increasingly using AI tools to discover and buy products.

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The launch, announced Tuesday, (Nov. 10) signals a broader shift in small-business commerce: Being able to accept digital payments is no longer enough. Merchants also need to make their products visible wherever consumers search, shop and make purchasing decisions. The new capabilities allow Clover merchants to create an online store using AI, connect it to their existing point-of-sale operations and sell to customers nationwide. The goal is to eliminate much of the work traditionally involved in launching and managing an eCommerce business.

The AI Website Builder generates a professional website based on basic business information and the merchant’s creative preferences. Clover is also adding search engine optimization (SEO) and answer engine optimization (AEO) tools designed to improve product visibility in traditional search results and AI-powered shopping recommendations.

The platform also incorporates shipping, automated destination-based tax calculations and synchronized product, inventory, customer, order and payment information. Merchants can manage online and in-store sales through the same Clover system rather than maintaining separate commerce operations.

“AI is fundamentally rewriting the rules of commerce, transforming how consumers discover products, make decisions, and connect with businesses,” Sanjay Saraf , chief product officer of Merchant Solutions at Fiserv, said in the announcement.


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