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etoro Expands into Latin America with Acquisition of Argentine Fintech LB Finanzas

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etoro Expands into Latin America with Acquisition of Argentine Fintech LB Finanzas

etoro, the trading and investing platform, has entered into an agreement to acquire LB Finanzas, the Argentine all-in-one financial app. The acquisition strengthens etoro’s footprint in one of the world’s fastest-growing fintech markets, underscoring its commitment to building a localized presence in Latin America with Argentina serving as its regional hub.

LB Finanzas has seen a significant growth in userbase and trading volume, reflecting the rising demand among Argentine retail investors for accessible, all-in-one investment products. The company provides a fully integrated platform covering investing (equities, ETFs, crypto and money market funds), and payment solutions, offering Argentine and US dollar accounts.

Yoni Assia, Co-founder and CEO of etoro, said: “LB Finanzas and etoro share the same belief: that everyone should have access to the tools and knowledge they need to grow their wealth. By combining LB Finanzas’ local expertise with etoro’s global scale and product offering, we can bring that mission to millions of people across one of the most dynamic regions in the world.

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“This acquisition marks an important step in our commitment to building a localized presence in Latin America. LB Finanzas has built a comprehensive, all-in-one investment platform, and joining forces with them will allow us to move faster and go further across the region.”

Camilo Cristia, Co-founder and CEO of LB Finanzas, said : “We started LB Finanzas in Rosario with a simple idea: that any Argentine should be able to invest with the same tools people use internationally.


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