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equipifi Releases Upgraded BNPL Underwriting Models to Help Banks and Credit Unions Serve More Account Holders with Enhanced Risk Controls

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equipifi Releases Upgraded BNPL Underwriting Models to Help Banks and Credit Unions Serve More Account Holders with Enhanced Risk Controls

equipifi, the leading Buy Now, Pay Later (BNPL) platform for banks and credit unions, announced Risk-Based Pricing for BNPL, an enhancement to its existing decision engine. Lending teams now have more flexibility to tailor BNPL offers to each account holder’s real-time financial context, while curating offers that are competitive with the largest direct-to-consumer installment loan offerings for high-qualified borrowers.

Since equipifi launched its decision engine in early 2023, eligible account holders have received BNPL offers based on their real-time account and cash flow positions. With this change, lenders can curate personalized, real-time limits, rates, and terms that match an account holder’s history to ensure offers are competitive and risk-adjusted.

“Consumers are turning to BNPL more often and for more of their everyday spending, and what they need from it evolves with their banking relationship,” said Bryce Deeney, CEO and Founder of equipifi. “Consider an account holder who has banked with their institution for over ten years, keeps a high cash balance, and has a very large purchase they need to make. Now, the institution can automatically curate offers for this account holder that are competitive with top lenders in large-ticket installment loans.”

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“What about an account holder who has shown they can afford that same large purchase, but there are signals in their account history that show they’re slightly elevated risk?



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