Market jitters around artificial intelligence will not slow enterprise demand for the technology, although it may lead corporations to sharpen their focus on outcomes, The Wall Street Journal reported Monday (Nov. 2).

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Chief information officers and tech insiders interviewed by the WSJ Leadership Institute said enterprise leaders remain enthusiastic about AI, companies are likely to pay more attention to how quickly their investments in AI generate business value and companies are less likely to pursue open-ended experiments.

Experts interviewed for the report also said the stock market sell-off is unlikely to change what enterprises are going to buy, and the stock market decline may give enterprises a stronger position in negotiation.

The PYMNTS Intelligence report “The Enterprise AI Payback Curve: Adoption Accelerates as Returns Take Shape,” published in August, found that firms in the financial services, healthcare and media sectors rate AI a success and have pushed payback expectations out five to six years.

“Nearly all companies across the three industry groupings say AI is performing quite well in the functions where it’s deployed and rate their return on investment over the past 12 months as positive,” the report said. “Almost all firms say they’re now getting at least some financial return on their uses of new AI, but almost none say the investment has fully paid off. Just 5% to 10% say they’re currently getting a full return.

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