Engine by Gen, the embedded finance marketplace owned by Gen Digital, has launched an insurance shopping website designed specifically for AI agents, allowing consumers to research insurance while keeping greater control over their personal information.

The new site sits within Engine’s Savvy insurance marketplace and is designed to work with AI agents that compare products on behalf of consumers. The launch comes as AI agents such as Muse and Instinct increasingly handle shopping and research tasks, while some marketplaces have restricted or blocked agent access.

Savvy has instead opened its platform to AI agents and consolidated most of its questions onto a single page. This means an AI assistant can gather the information needed to search for insurance without repeatedly asking the consumer for additional details.

Before requesting sensitive information, Savvy provides rate estimates based on policies recently purchased by customers with similar profiles. If the estimates are competitive, the platform then requests contact details, which remain restricted to Savvy.

Engine said the approach is designed to reduce the calls, texts and emails that consumers can receive when AI agents visit multiple insurer websites individually. The company also said the model could help insurers by reducing the volume of costly data requests generated by automated agents.

The launch is part of Engine’s wider plans to connect its marketplace with AI agents and assistants, creating secure links between consumers, their AI agents and insurance providers.

Engine operates an embedded finance marketplace that provides personalised financial and insurance product recommendations through a network of integrated providers.

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