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Emirates NBD brings AI market insights into digital wealth

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Emirates NBD brings AI market insights into digital wealth

Emirates NBD, a banking group operating across the Middle East, North Africa, Türkiye and South Asia, has partnered with Bridgewise, an embedded investment AI provider, to introduce real-time market intelligence to customers using its ENBD X digital banking platform.

The new feature uses artificial intelligence to monitor significant price movements across equities and exchange-traded funds (ETFs) in the US, Europe and Asia. It generates personalised explanations based on each customer’s portfolio, helping investors understand the factors behind market movements without having to consult multiple external sources. The service is integrated directly into ENBD X at no additional cost. It is initially available to a limited group of customers, with a wider rollout planned before the end of November.

The launch adds another layer of intelligence to Emirates NBD’s digital wealth offering, as banks look to make investment services more accessible through their existing platforms. ENBD X already allows customers to trade local and international equities, ETFs, fractional bonds and sukuks, mutual funds, as well as physical gold and silver.

Demand for AI-powered investment information is also growing across the region. Bridgewise’s State of AI for Wealth in 2026 report found that the UAE leads globally for momentum in adopting AI for investment research and ranks second for overall optimism towards the technology. Across the Middle East, 60% of respondents regularly use AI to access investment information, while 82% trust the accuracy of the insights it provides.

The partnership marks the first Bridgewise product to become available to Emirates NBD customers.


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