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Digital Adoption Platform Whatfix Partners with LKQ Europe

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Digital Adoption Platform Whatfix Partners with LKQ Europe

LKQ Europe, an automotive aftermarket parts distributor, has partnered with Whatfix to deploy the company’s Digital Adoption Platform and Product Analytics across its LKQ Academy.

A training program for automotive professionals, the Academy provides hundreds of e-learning courses, instructor-led training through 15 training centers, and certifications. The partnership with Whatfix is part of an initiative by the automotive parts company to transition its training operations to a more centralized learning management system. The platform supports 70,000 registered users—including mechanics, workshop owners, automotive technicians, and internal teams—across 13 European countries. Whatfix will deliver in-platform guidance to help them navigate the new learning system, find relevant coursework, and complete training tasks. Whatfix’s analytics tools will enable LKQ Europe to see where users are encountering difficulties, allowing the Academy to make ongoing improvements to the learning experience.

“As AI and software reshape every industry, organizations need learning experiences that are embedded directly into work, personalized to every user, and continuously optimized through real-time insights. That’s the shift we’re enabling with LKQ Europe,” Whatfix Co-Founder and CEO Vara Kumar said.

Whatfix’s Digital Adoption Platform combines digital adoption, analytics, simulation training, and intelligent agents to help companies secure value from their technology investments faster. The platform is powered by AI and ScreenSense and understands user context and intent to provide real-time guidance, automate support, identify friction points, and fuel continuous process optimization. The platform helps institutions accelerate technology adoption, boost productivity, enhance regulatory compliance, and deliver greater returns from both enterprise software and AI initiatives.



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