A newly announced partnership between identity and location intelligence firm GBG and behavioral and intent intelligence specialist Darwinium will help businesses determine whether the actions of a verified person or AI agent remain consistent with legitimate intent during the customer journey.
Effective fraud prevention requires more than verifying identity or assessing risk at a specific moment. Even when identities are determined to be legitimate, the activity itself may still present a fraud risk. This includes instances in which scammers manipulate verified customers into acting on the fraudster’s behalf—a phenomenon that is likely to become worse as AI agents become more involved in conducting tasks and making transactions on behalf of customers. Darwinium’s technology continuously monitors and evaluates behavioral, device, and journey-level signals to identify when behavior is not consistent with either the customer’s intent or an authorized agent’s mandate. Combined with Darwinium’s intent intelligence, GBG will enable its more than 20,000 customers worldwide to spot changes in fraud risk across both human and agent activity throughout the customer journey.
“GBG has built an incredibly strong foundation of global identity and local intelligence. Darwinium complements that by adding the behavioral context around an identity,” Darwinium Chief Operating Officer Michael Rodriguez explained. “That combination becomes particularly powerful in the agentic era. Businesses need to distinguish a trusted customer using a trusted agent from fraudsters and malicious automation without simply blocking AI-driven traffic.
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