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ChatGPT Now Helps You Pick a Credit Card

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ChatGPT Now Helps You Pick a Credit Card

The place people start looking for a credit card, an insurance quote or a loan is changing, and it’s no longer a bank’s own website. Experian, Synchrony and Klarna are all betting that discovery is shifting into artificial intelligence (AI) conversations they don’t control. Rather than wait for customers to find them, the three companies are moving their products directly into ChatGPT and AI tools like it.

Experian launched a credit card comparison app inside ChatGPT on Thursday (Aug. 27), letting users compare partner cards by annual fee, introductory bonus, rewards rate and APR before being directed to Experian’s site for offers matched to their credit profile. “Consumers expect financial experiences to be as intuitive as the technology they use every day,” said Debbie Hsu, Experian’s executive vice president of product for consumer services. “By bringing our credit card marketplace into ChatGPT, we’re making it easier.”

The credit card app isn’t Experian’s first financial product to move into ChatGPT. In February, the company launched an insurance marketplace app letting users compare estimated auto insurance rates from more than 37 carriers by entering just a ZIP code, PYMNTS reported, with Experian saying the tool could help consumers save more than $1,000 annually on coverage.

Synchrony signaled the same shift is spreading beyond credit bureaus and into consumer lenders directly. The company announced an enterprise partnership with OpenAI on Aug. 17, launching a ChatGPT plugin that lets shoppers discover savings and promotional financing from Synchrony’s merchant partners inside a conversation, Synchrony said .


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