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Behind the Idea: Redvest

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Behind the Idea: Redvest

Its founder, Anya Ozmen, is a self-taught programmer who moved to the US from Turkey at 18 and built most of the product herself. In this Behind the Idea, she explains how an AI trading app turned down by the App Store became a learning platform, what growing it as a solo founder was like, and where Redvest goes next. The profit figures she gives for Redvest users are simulator results, made with virtual money rather than real trades.

Redvest is a gamified financial education platform. Over 1 million Redvest users learn investing and finance with AI-powered games, competitions, courses and quizzes. Redvesters from 40+ countries have completed over 38,000 quizzes and generated over $500 million in order volume in the real-time stock market game. Our mission is to democratise access to financial education and empower Gen Zers to learn effectively by playing games, just like they did when they were kids!

Around 80 per cent of retail investors lose money in the stock market, but 69 per cent to 83 per cent of Redvest users are profitable on our platform at any given time. Investing is easy, but making money is hard. Anyone can download Robinhood or Fidelity, but the majority lose money investing in the market, leaving them demotivated and one step behind on their financial journey. Redvest sets out to solve this problem by offering a risk-free, hands-on experience with AI-powered and data-driven gamified learning.

I built Redvest as an AI robo-adviser at first, as a fun side project when I was 23.


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