Your car knows where you go. Insurers, lenders and automakers want to know too

Diverse stakeholders can leverage this information, including insurers and fleet managers, to better assess risks and operational efficiencies. However, concerns about data privacy and user consent complicate the monetization landscape.

Data will become part of a car’s history—and will lead to many use cases.

At 8:17 every morning, a connected car leaves an apartment complex in Mumbai and heads to the owner’s office. Its systems record the route, travel time and the location where it is parked. Most evenings, it makes the same journey home. That is the routine, but there are deviations. On Tuesdays, the car stops at a particular neighbourhood before heading home. On Saturday mornings, it makes a short trip to a gym. Once every few weeks, it spends an evening at a hospital. The car, by and by, builds a picture of the person behind the wheel—and itself. Location, speed, braking, acceleration, vehicle health, charging or fuel patterns and, depending on the vehicle and services enabled, even interactions inside the cabin all generate data. Advt

One data point may reveal little. However, thousands of them, collected over months, can reveal a lot about a person on the road. That raises questions about data privacy and monetisation. If your car can generate a detailed picture of your life, how much control do you have of it? Who else can get hold of that information and use it? For Ram Prasad, who runs a 10-truck transport fleet outside Pune, the answer is simple.

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