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Subaru Revives Base Impreza And Lowers Starting Price For 2027

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Subaru Revives Base Impreza And Lowers Starting Price For 2027

Last year, Subaru eliminated the base Impreza and made the Impreza Sport more expensive. The move effectively increased the hatchback’s starting price by over $3,000, but the automaker is reviving the cheaper trim for 2027.

The Impreza will now cost $25,840 (all prices include the $1,245 destination charge, up $50 from last year). That makes the 2027 model $1,950 cheaper to start. The only other trim Subaru is offering is the Impreza RS, which starts at $30,740, $50 more than last year.

The 2027 Impreza lineup no longer includes the Sport trim. This previously sat between the base and RS trims back in 2024 before becoming the entry-level trim for 2025. It has a $27,790 starting price for 2026.

The base Impreza comes wearing 17-inch dark gray wheels. Inside, buyers get a 7.0-inch infotainment screen with wired Apple CarPlay and Android Auto. It has USB-A and USB-C charging ports, cloth seats, and dual-zone climate control.

The RS gets 18-inch dark gray wheels, black cloth upholstery, fog lights, and a roof spoiler. Inside, the Impreza features a larger 11.6-inch infotainment display with wireless Apple CarPlay and Android Auto.

Each RS comes standard with an all-weather package that includes heated front seats and mirrors. Subaru offers a technology package for $2,070 that adds a 10-speaker Harman Kardon speaker system, a power moonroof, and a 10-way power-adjustable front seat.

Subaru will offer the 2027 Impreza in Crystal Black Silica, Crystal White Pearl, Ice Silver Metallic, Magnetite Gray Metallic, Sapphire Blue Pearl, and newly available Ignition Red.


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