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Rivian Is Going Ghostbusting This Halloween

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Rivian Is Going Ghostbusting This Halloween

Rivian has flipped the switch on a Ghostbusters takeover that turns the R1T, R1S and R2 into rolling tributes to the 1984 film. The over-the-air update arrives for the Halloween 2026 season.

Owners get a red toggle that syncs interior lighting, themed audio and exterior light shows, plus a dedicated Ghostbusters app built into the driver display. The whole package runs through a free software update. No dealer visit or paid add-on is required.

Flip the red toggle and the Ghostbusters theme song kicks in while Trick or Treat Mode takes over the driver and rear displays. Exterior lights and sound effects sync to the same cues. The result turns a parked Rivian into a small show for anyone walking by.

Rivian says Halloween Mode layers Ghostbusters light and sound sequences over an Ecto-1-style presentation, with exterior LED animations matched to coordinated soundtracks. Motion Mode can trigger the display automatically when someone walks past the vehicle.

Custom lock sounds round out the cabin experience. First-generation R1 trucks get the Ecto-1 chime, while second-generation R1 vehicles and the R2 add Proton Pack and Chant as extra options, along with a scavenger hunt and a parked-display game among the extras.

Rivian's Ghostbusters collaboration also includes Ecto-R1 builds based on the R1S, with 22-inch aero wheels, No-Ghost badging and a roof rack carrying sirens, spotlights and a radar dish. The rack and its housings were built in-house by Rivian's Special Projects team.

Bill Murray appears in a companion commercial reprising his Peter Venkman role.


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