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Polestar’s design strategy: Formula 2030 showcar sets the direction

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Polestar’s design strategy: Formula 2030 showcar sets the direction

Polestar unveils the Formula 2030 concept car, showcasing the brand's future design direction. Formula 2030 is the first study under the leadership of Chief Designer Philipp Römers, who took up the position in mid-2024. As a four-door sports car, the show car is intended to emphasize that performance remains at the heart of the brand.

Since mid-2024, Philipp Römers has served as Head of Design at Polestar. Now, the Formula 2030 concept car offers the first glimpse of an evolution in the brand’s visual identity. The study serves as a physical embodiment of the overarching Formula 2030 brand strategy.

Philipp Römers commented: “Design should always reflect the values and mission of a brand and that is exactly what we did with Polestar Formula 2030 concept. It is a physical embodiment of how we apply Polestar‘s core values of design, performance and sustainability to the next production cars. A bold evolution of our already well-established design DNA to strengthen the brand‘s positioning with performance at its heart.”

In developing the concept, the design team aimed to eliminate the superfluous and refine the existing, Polestar explains. No compromises were made. As is typical with design studies, the Formula 2030 is unlikely to represent a prototype of a future production model. However, Polestar has announced that various design features of the Formula 2030 will appear in the next generation of the Polestar 2 as well as the upcoming Polestar 7.

35 metres, the Formula 2030 is flatter than the Polestar 5 GT. Its dimensions position it between the future Polestar 2 and the Polestar 7.


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