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Nearly half of two-wheeler buyers open to going electric as market broadens: BCG

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Nearly half of two-wheeler buyers open to going electric as market broadens: BCG

Nearly half of two-wheeler buyers open to going electric as market broadens: BCG

Electric two-wheelers are moving beyond early adopters, with improving perceptions around design and performance supporting wider consumer consideration.

The share of consumers actively considering an E2W has increased to 43 per cent in 2026 from 30 per cent in 2024.

Nearly one in two Indian two-wheeler buyers is now considering an electric vehicle for their next purchase, as electric two-wheelers (E2Ws) move further into the mainstream, according to the latest Electric in Charge: How India’s E2Ws Are Moving into the Mainstream report by Boston Consulting Group (BCG). The share of consumers actively considering an E2W has increased to 43 per cent in 2026 from 30 per cent in 2024, while the proportion of consumers rejecting E2Ws has declined from 38 per cent to 29 per cent, the report said. Advt

The shift in consumer consideration is also reflected in sales. 5 per cent in FY24. 1 per cent in FY27 YTD. India’s overall two-wheeler market recorded a CAGR of around 12 per cent between FY22 and FY26, while scooters grew at around 19 per cent during the same period. Electric scooters have grown more than three times faster than ICE scooters, BCG said. Around 180,000 new consumers entered the E2W market every month in FY27 till August 2026, indicating that adoption is increasingly extending beyond the initial pool of EV enthusiasts.



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