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Lucid's CEO Said The EV Startup 'Underinvested In Service.' Here's How It's Fixing That

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Lucid's CEO Said The EV Startup 'Underinvested In Service.' Here's How It's Fixing That

Getting a vehicle repaired is almost never pleasant, but Lucid is aiming to make things easier. Today, the direct-to-consumer luxury EV brand announced it is continuing to expand its network of brick-and-mortar service centers and is adding more mobile technicians to improve its after-sales support network. It says that the work it's already done decreased wait times by 20% in Q3 of this year, compared to the quarter before.

"We are building a broader, more accessible service network that supports our guests wherever they are in the ownership journey,” Billy Hayes, Lucid's new chief customer officer, said. “We are expanding our network, adding service personnel, and increasing Mobile Service capacity to reduce wait times and provide more convenient, responsive support."

The push comes as Lucid is gearing up to launch the first EVs on its midsize platform, more affordable cars that will be its first with true mainstream potential. The company says production will start in the second half of 2027. And a potential Model Y moment by way of the Earth and Cosmos—or so Lucid hopes—will necessitate a more robust service operation.

The effort to beef up service is part of a wide-ranging turnaround plan from new Lucid CEO Silvio Napoli, who took the reins of the EV startup this summer with a mission to cut costs and reduce losses. He's shaken up the carmaker's executive ranks, made deep cuts to staff, and slashed production at its Arizona factory to better balance supply with demand.



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