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Li Auto's Mega faces Samsung OLED screen shortage as deliveries rebound

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Li Auto's Mega faces Samsung OLED screen shortage as deliveries rebound

Li Auto's (NASDAQ: LI) new-generation Li Mega electric MPV (multi-purpose vehicle) is facing a shortage of Samsung 29-inch OLED screens used in its front cabin, prompting the company to temporarily deliver some vehicles with LCD screens.

Tang Jing, the Chinese EV maker's product line head, said on Weibo on Monday that the company had recently received unexpected notice from its partner of a temporary supply disruption affecting the custom screen. Supply is not expected to recover until around year-end.

The shortage will affect vehicles scheduled to roll off the production line from November 10 to December 17, covering all customers who locked in their orders between 5:06 pm Beijing Time on September 11 and 9:52 am on October 26.

The 29-inch 6K automotive-grade OLED panoramic screen is custom-made by Samsung for the Li Mega, and no other supplier currently offers a product with the same specifications, Tang said.

To keep deliveries on schedule, Li Auto will initially equip affected vehicles with the 29-inch 6K LCD screen used in the Li L9 Livis. The company said the 2 screens offer identical software and interaction experiences.

As Samsung OLED screen supply recovers, Li Auto plans to begin contacting affected customers in delivery order from March 1, 2027, to arrange free replacements with the original 29-inch OLED screen.

The Li Mega's front panoramic screen is designed to be independently removed and replaced, with the procedure taking just over 10 minutes, Tang said. The company pledged that the replacement would leave no damage or marks and would not affect vehicle quality or resale value.


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