There's no shortage of new cars packed with technology, but finding one that's genuinely fun to drive is becoming increasingly difficult. At least, that's the opinion of a senior Kia engineer, who believes the automotive industry is gradually forgetting about driving enthusiasts.

Speaking to carsales magazine, Graeme Gambold, Kia Australia's chief ride and handling engineer, admitted that automakers aren't paying much attention to people who still enjoy driving:

'Not so much a dying art form, but I look at myself, and I look at people in my demographic and motorsport-interested people and that sort of thing. We're greatly dissatisfied at the moment because the focus is completely forgetting about us.'

Gambold also complained about the growing number of intrusive safety systems fitted to modern vehicles, arguing that it's increasingly difficult to find a car with all the desired features but without unwanted electronic intervention.

'It's really hard to find a car that drives nicely. It's really hard to find a car that has all the features but none of the safety intervention, as I don't need it.'

Fortunately, Kia hasn't given up on making cars that feel good from behind the wheel. It has made some encouraging moves, particularly with the EV6 GT and the discontinued Stinger. However, there's still plenty of room for improvement. The industry could use more affordable, engaging cars that prioritize driving enjoyment instead of chasing bigger screens, increasingly complicated safety technology, and ever-higher power outputs.

Kia already has the engineering expertise and performance credentials to make a compelling driver's car.

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