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EV & Mobility

EV & Mobility

JSW MG bets big on EVs as Tomahawk bookings top 10,000, Windsor nears 1 lakh sales

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JSW MG bets big on EVs as Tomahawk bookings top 10,000, Windsor nears 1 lakh sales

JSW MG bets big on EVs as Tomahawk bookings top 10,000, Windsor nears 1 lakh sales

The automaker is banking on its electric vehicle portfolio to strengthen its position in India’s new energy vehicle market, with Windsor contributing 50-55% of overall volumes and demand for the Tomahawk SUV gaining traction across cities .

JSW MG Motor is betting big on electric vehicles (EVs) as it aims to become a leading player in the country's new energy vehicle market. Its latest intervention, the MG Hector Tomahawk , has crossed 10,000 bookings, and the Windsor continues to see sustained traction. Launched in 2024, Windsor has recorded close to 88,000 units in wholesale sales to date. “Close to 88,000 units is what we have sold, and this segment especially has been a very active segment, as we are seeing a lot of competition entering into this segment itself,” Lakshmi Ram Kumar Subbaraj, Director – Sales, JSW MG Motor India, told ETAuto. Advt

Windsor contributes around 50-55 per cent of the company's overall volume. It also holds close to a quarter of its target segment, competing with rivals such as the Nexon EV, Curvv EV, Syros EV, and Hyundai Creta EV. With the company reporting approximately 20 per cent sequential growth in Windsor sales , it expects the momentum to continue through the festive season. “Hopefully very soon we'll come back to you and tell you that we've crossed the 1 lakh mark milestone, which is a very big milestone for any automaker,” Subbaraj added.


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