Jeep has never had trouble finding new places to sell its trucks. This time it's picking fights across the Marvel multiverse instead of crossing an actual desert.

Jeep and Marvel Studios launched "A Jeep 4x4 for Any Universe" on November 6, the third and final chapter of a year-long campaign tied to "Avengers: Doomsday," which arrives in theaters December 18.

The new campaign sends Jeep vehicles through Avengers Tower, the X-Mansion, the Fantastic Four's universe and Doctor Doom's Latveria. Characters including Captain America, Human Torch, H.E.R.B.I.E. and Nightcrawler all show up in the creative, and one of the campaign's signature shots puts The Thing behind the wheel of a Jeep Wrangler.

'Jeep people have always looked at the unfamiliar as an invitation to explore,'

Jeep CEO Branden Coté said in a statement, adding that the campaign turns "the scale and worlds" of the film into "a uniquely Jeep idea."

The campaign runs on broadcast, social, digital, CRM and dealership channels through December, in the US and select global markets, timed to build buzz ahead of the film's theatrical release. Stellantis North America's chief marketing officer, Nate Buelow, called it an extension of eight and a half decades of Jeep positioning itself as the brand for people who "go beyond the familiar."

Disney executives described the tie-in as a storytelling exercise built around scale. Holly Frank, Disney's vice president of global marketing partnerships and promotions said:

'The Jeep lineup is a natural fit for this creative vision, giving us a unique way to connect each universe with a vehicle that reflects its character.'

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