The Tesla Cybertruck is a failure. We’ve suspected this for quite some time, but CEO Elon Musk confirmed it on Thursday night. He announced that Cybertruck production will wind down next year, concluding after just over three years on the market. That seals its position as one of the greatest automotive failures in history.
That means it’ll live about as long as Ford’s Edsel—an automotive flop so epic that I learned about it in my high school history class.
If you haven’t seen it in a while, I recommend reading InsideEVs’ original story about the Tesla Cybertruck reveal in 2019. The event stirred up quite a bit of buzz, as Musk promised to fundamentally reset the electric truck race. On stage, he touted a $40,000 starting price and some jaw-dropping specs:
All of this in an electric truck that would beat every established automaker to the market; Tesla projected an on-sale date of 2021 for the single- and dual-motor versions and 2022 for the tri-motor flagship.
Every single promise listed there was broken, except the 0-60 time, by far the least important metric for truck buyers. Worst were pricing and delivery dates. Deliveries did not begin until nearly three years after the promised date. The Foundation Series, tri-motor version cost a staggering $120,000. That’s three times what the base model was supposed to cost and $50,000 more than the originally promised $69,900 price for the tri-motor.
Even the base dual-motor version was ten grand north of where the flagship model was supposed to sit.
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