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‘It is easier to come down’: Ultraviolette Automotive’s Vinayak Bhat makes the case for a top-down strategy

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‘It is easier to come down’: Ultraviolette Automotive’s Vinayak Bhat makes the case for a top-down strategy

Ultraviolette Automotive has taken an unusual route in India’s electric two-wheeler market, starting with high-performance models rather than mass-market products. In our interview, Chief Product Officer Vinayak Bhat explains why the company believes it is easier to “come down” from premium performance, and discusses its 100-volt architecture, upcoming models and lessons from expanding into Europe.



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