Sometimes the teachers need teaching. In this case, those teachers are dealership salespeople, and automaker-backed charging network Ionna wants to make sure they're properly educating customers about EVs. Not everyone who walks into a dealership understands how the electric charging network works, how vast it is, or how quick cars are to charge. And that's where Ionna comes in.

Ionna CEO Seth Culter told Business Insider that it will be training dealership staff at a few hundred locations in major U.S. cities, as he feels it's the company's duty to help push EV adoption along.

"I tell people, if at the end of this decade, we haven't helped move the needle along on EV adoption, then Ionna's failed," he said.

The education push will kick off in early 2027 across dealerships from Ionna's backers, Business Insider reports, which are General Motors, Stellantis, Hyundai, Kia, Toyota, Honda, BMW, and Mercedes.

Ionna has grown considerably this year. It now operates 191 charging stations, per BI, which is about 100 more than it did to start the year. The 200th location is set to open in October, too. So the brand's expansion has been quick, in no small part due to its massive automaker backing. It's trying to make a big dent in EV charging and has big goals: 30,000 plugs in North America by 2030. But it still has a hill to climb.

Walmart has 300 stations and counting. And it's miles behind Tesla, which has over 3,000 Supercharger stations peppered across the country.

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