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Hyundai shelves IONIQ 3 launch in Australia as cheaper Chinese EVs take over

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Hyundai shelves IONIQ 3 launch in Australia as cheaper Chinese EVs take over

Hyundai has scrapped plans to launch the IONIQ 3 in Australia. Importing the electric hatch would be too costly to compete with low-priced Chinese EVs.

The IONIQ 3 will not go on sale in Australia as Hyundai initially planned. Hyundai announced the electric hatch would arrive in Australia in early 2027, following its launch in Europe and the UK.

That will no longer happen. Hyundai quietly removed the IONIQ 3 landing page from its Australian website.

A company spokesperson confirmed to Drive that bringing the IONIQ 3 to Australia, which is built in Turkey, would be “too difficult” and costly.

“The cost of importation is high, and the car will be fighting in a very price-sensitive segment. The numbers just don’t work for us given the competition,” Hyundai’s spokesperson explained.

The IONIQ 3 was expected to go on sale in Australia priced from around AUD$40,000, before on-road costs. Unlike other Hyundai and Kia models, Hyundai produces the IONIQ 3 at its Izmit plant in Turkey, which would make it too expensive to compete with lower-priced Chinese EVs.

According to The Driven, the top 10 best-selling electric vehicles in Australia through September include the Tesla Model Y (35,930), BYD Sealion 7 (19,964), Geely EX5 (12,745), Zeekr 7X (10,800), Omoda Jaecoo J5 (10,664), BYD Atto 2 (8,673), Tesla Model 3 (5,775), Kia EV5 (4,722), Kia EV3 (4,541), and BYD Atto 1 (4,471).

The IONIQ 3 would have competed against others in the segment, such as BYD’s Dolphin, which starts at as low as AUD$28,888.


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