Hyundai’s electric SUVs are even more tempting this month with a 10% discount, or up to $7,000 in total savings.
Hyundai is having quite the year. After its best-ever third quarter, the Korean automaker is now on track to notch its sixth straight year of record US retail sales in 2026.
While the US electric vehicle market growth has slowed since the Trump Administration ended the $7,500 federal tax credit a year ago, Hyundai’s IONIQ 5 has remained among the top-selling EVs not named Tesla.
Hyundai responded shortly after by cutting prices on the popular electric SUV by nearly $10,000 on some trims.
The lower prices “reflect Hyundai’s commitment to affordability and its long-term strategy,” the company said.
Starting at about $35,000, the Hyundai IONIQ 5 is among the most affordable electric vehicles in the US.
The IONIQ 5 and three-row IONIQ 9 are built at the Hyundai Motor Group Metaplant America, outside of Savannah, Georgia.
When we toured the facility in April, Hyundai told Electrek that its EVs, including the IONIQ 5 and IONIQ 9, were attracting buyers from other brands at a higher rate than any of its gas-powered or hybrid models.
The IONIQ 5 ranked first with a 69.8% conquest rate last year, followed by the IONIQ 9, which had a 64.3% conquest rate.
With the new 2027 models incoming, Hyundai is discounting its current EV lineup with 10% in total savings.
The 2026 IONIQ 5 is available this month with a $3,500 discount, or 10% off its starting MSRP of $35,000.
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